Shopify has unveiled Agentic Storefronts, a new feature that allows brands to be discovered directly on AI-powered platforms such as ChatGPT, Perplexity, and Microsoft Copilot. This initiative is part of Shopify’s Winter ’26 Edition, which includes over 150 updates across its e-commerce ecosystem, underscoring the company’s growing focus on AI-driven commerce.
What Are Agentic Storefronts?
Agentic Storefronts enable Shopify merchants to surface their product catalogs inside AI chat platforms, giving shoppers the ability to discover and purchase products without leaving the conversation. Once merchants configure their storefront in Shopify’s dashboard, the system automatically distributes product information across supported AI platforms.
This integration is powered by end-to-end agentic commerce and Shopify’s checkout system, allowing customers to move seamlessly from discovery to purchase within AI chats.
How It Works
Merchants can activate or deactivate specific AI platforms directly from their Shopify dashboards, eliminating the need for multiple integrations. Once enabled, a brand’s product data can appear in AI chat responses whenever a shopper searches for a relevant category or item.
The system is designed to simplify product visibility, letting brands manage all AI integrations from a single dashboard while tracking customer engagement across platforms.
Upcoming Features: Merchandising Controls
Shopify plans to introduce merchandising controls in future updates. These will allow brands to review and adjust how their product information is syndicated, giving them greater control over how AI platforms represent their products.
Knowledge Base App: Guiding AI Brand Representation
Alongside Agentic Storefronts, Shopify has launched a Knowledge Base App. This app lets brands:
- Upload policies, FAQs, and tone guidelines
- Influence how AI systems interpret and present their brand
- Monitor conversations referencing their products to understand customer interactions
Additionally, brands can define their product schema, enabling AI crawlers like those behind ChatGPT to extract clean, accurate product information for better presentation and discovery.
Why This Matters for Brands
With consumers increasingly seeking product recommendations through AI chat assistants, Shopify’s Agentic Storefronts represents a direct path to visibility and sales. By integrating e-commerce catalogs into AI conversations, brands can meet customers where they are already asking questions, improving discoverability, engagement, and ultimately conversion rates.
The Bigger Picture
Shopify’s move reflects the growing intersection of AI and e-commerce, giving brands a competitive edge in the era of conversational commerce. As AI platforms become a common tool for shopping and product discovery, tools like Agentic Storefronts may become essential for retailers looking to capture attention in an increasingly automated digital marketplace.